Return On Experience
There is a difference between measurement and generating results but they both fall into the category of ROE.
Methods with which to measure are numerous and customized on a per program basis. The strategy's initial brief will help identify these and within every strategic response we submit, these methods are identified and explained in the necessary amount of detail to show potential costs to accumulate and/or logistical aspects needed to incorporate to fulfill on.
Generating results, in our vernacular, leads to a whole other series of analysis. The bottom line of this equation will be "how do you profit" from our experiences. This analysis will again be driven by the objectives set forth in the strategy's brief. We may be looking at experiences over time or the social impact they have or the clear cut sales results pre, during and post an experience's execution.
What we know is that results are exponentially impacted due to the social layer we implement to all experiential strategies. That is why they are a part of each response, regardless of whether it's mentioned within a brief.
Heart & Stroke Foundation
CLARITIN - SKY TYPING/FLASH MOB EXPERIENCE
Bring brand awareness to Claritin during Allergy season
1 Day stunt with a flash mob First time sky typing was used in Canada
10,000+ YouTube hits Top 5 twitter feeds during execution day 30% increase of Twitter followers
Danone DanActive Yogurt - nationwide in-store sales events
Bring the experience within the retail environment in order to drive immediate purchase
Deep & consistent one-on-one education through bottle pods Instant win incentive
Average sales lift of +600% per store (week prior as baseline)
Evian Mobile Guerilla Sampling
Create a compelling and exciting experiential sampling campaign that will generate buzz in a stylish and sophisticated manner. Develop a micro-targeted strategy that will focus on interacting with “citysumers”.
A guerrilla street sampling campaign in Montreal and Calgary that featured a unique custom-made flexible and eye-catching e-bike that captured the brand essence while micro-targeting consumers.
9,000+ Samples distributed among Calgary and Montreal over 12 days.
90,000+ Street impressions.
FIAT 500 - EVENT & MALL BASED TOURS
Generate awareness and excitement surrounding the arrival of the FIAT 500 in the top urban FIAT markets - Vancouver, Toronto, Montreal.
A highly stylized brand experience that naturally drew attention from afar and could easily adapt to different venue specifications.
Over 1000 test drives during 23 days of activation
Over 4500 contest entries with a 75% opt-in rate
HEART & STROKE FOUNDATION - EVENT & MALL BASED TOURS
Engage the general public through a meaningful connection in order to bring brand & health awareness
A flexible environment and messaging solution that easily converts itself overnight to represent the Foundation at many venues
Over 260,000 1-on-1 interactions Over 750,000 educational takeaway pieces distributed
Hershey's Drops - guerilla mobile marketing campaign
National mass sampling to generate extensive trials and boost brand impact
Customized mobile marketing vehicle and eye-catching uniforms as anchor components for sampling
On average, 1.25 million samples distributed and over 10 million street level impressions made
Hershey’s Guerilla Sampling - Jolly Ranchers, IceBreakers Frost, Duo & Hershey’s Drops
Develop unique and memorable experiential activation methods and communications strategies to drive continued trial, awareness and purchase of many Hershey’s brands.
A national sampling tour. A highly energetic team took over the streets of Montreal, Toronto, Calgary and Vancouver showcasing a custom vehicle, uniforms and flags to sample the candy to a wide range of consumers.
Over 5 million candy samples distributed over the course of 3 years nationwide.
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Staffing & Program Coordinator
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Senior Manager, Accounts
Payable & Receieables
MAZDA 3 SKYACTIV TECHNOLOGY - FLASH MOB/MALL BASED TOUR EXPERIENCE
Generate buzz surrounding the launch of the new Mazda 3. Create a viral buzz leading consumers back to Mazda Canada's social network.
1-2 day tease using a custom caged Mazda
2-3 day Liberation environment w/ brand ambassars. Plus a two hour flash mob experience that lead consumers to the environment for a grand reveal.
Top twitter trend for #breakfree during flash mob execution.
Over 1000 contest/opt-in entries over a 6 day Liberation environment period.
NHL / Hershey’s Faceoff 2013
Create 2 interactive booth experiences for Oh Henry and Reese at the NHL Face Off event in Montreal on October 1st, 2013.
1 Interactive Reese Photo Booth experience and 1 Hunger Shot Interactive for Oh Henry. Both showcased the brand attributes while creating a memorable experience for consumers.
1200 direct interactions 5000+ street level impressions.
3200 candy bars, and 2500 swag items distrubuted.
We are deep and emotive experience creators focused on driving our partners' customers to act.
We believe that leveraging the physical experience for exponential growth within a consumer's virtual life is paramount in providing the appropriate Return on Experience for our partners' investments.
We build partner relationships grounded in transparency, communication and respect.
We live career and life psyched bringing passion, pride and integrity into everything we do.
We hold ourselves accountable to delivering live brand experiences in the most compelling and relevant manner possible.
We respect the customer's freedom to "choose to experience" versus hard selling them in. Therefore, providing value within every experience is critical so that participation is natural and fluid.
We look at all participants as individuals within each experiential moment, thereby delivering personalized and customized meaning of your brand. Because of this, we deploy experiences that are all about "them", not "you".
Experiences are best received and understood when strict brand consistency with other consumer touch points exists (media, interactive, social, PR, WOM).
We acquired the name Gearwerx eleven years ago. Point being, we did not have a long and deep brainstorm lead by the notion of "we are a team of gears that efficiently and cohesively works together... let's make it our name and logo".
Ironically though, 12 years later, it is exactly what we have become. We know, kind of corny, but it's the truth.
Our team mantra is Life Psyched | Career Psyched and we hope this rubs off on all those that we touch.
Our team is responsible for the firm's incredible accomplishments because of their untiring flawless work and their pride in having their name only associated to the best.
The Ambassador represents the deepest component, and often, the first impression of the experience - we call it the "critical human touch" because the key to our success lies in this core element of experiential marketing.
We pride ourselves at delivering the most brand specific ambassadors for each and every experience. We do not look at any strategy as being fulfilled through an accumulated database of "promo reps" waiting for time, location and contact.
We dig deep with an elaborate hiring process on a per experience basis. It begins with a detailed description on the to be recruited profile followed by extensive interview stages.
Due to the consistent depth and organization of our experiences we have created a culture that ambassadors gravitate towards enabling strong retention. This does not contradict per experience hiring practices - individuals are right for different experiences as long as they engage customers with the heart, soul and energy required.
We look at training as an experience unto itself. We believe that if our expectations of our in-field teams are to blow our customers away with excitement and value, then we must demonstrate this to them through the learning phase. All training phases are customized and extend from the experiential strategy being deployed. Experiential training delivers ROI generating experiences.
Volvo XM Tour and National Autoshows
Provide consumers the chance to get into a Volvo and receive an engaging educational experience during the Montreal, Vancouver and Toronto Auto Shows in 2013.
We provided a team of professional and automobile savvy ambassadors to elevate the existing interactive environment and overall customer experience at the National Volvo Autoshows.
10,000+ surveys conducted on iPads
50,000+ positive impressions
Weston - D’Italiano Bread “Grill Up Summer” Event
Inform consumers about the Grill Up Summer contest. Create a unique experience to showcase the D’Italiano product lineup.
A unique mobile experience that traveled to specific locations within the city of Toronto. The custom wrapped double decker bus, tents, flags, along with a team of ambassadors, animators and chefs created a 2-hour pop-up BBQ party experience.
1,200+ Sandwiches Distributed
400+ Data collection Interactions
250+ Photo Experience interactions.